A Growing Problem

Advertising has gotten out of control.

Even Coca-Cola spends billions annually on advertising, despite already being one of the most recognizable brands in the world.

Now, attorneys have gotten into the mix, most spending huge sums on advertising in order to build a brand name for their firm.

Throughout your week, you find lawyers marketing themselves on TV commercials, radio, billboards, and bus stops. I call them ‘Billboard Lawyers’.

When Billboard Lawyers spend so much time and money on advertising, they are serving themselves: to build a brand name and to attract new clients.

The Result

Instead of gaining a competitive advantage by being the best lawyer possible and getting the best results possible for clients, Billboard Lawyers end up competing over who has spent the most money on marketing.

This may be problematic for you, the client.

All of that advertising to bring in new clients means Billboard Lawyers have increasing numbers of cases to juggle- which can mean less time spent on each individual case.

In fact they need a high volume of clients simply to make their advertising a good investment.

Think about it. If your lawyer focuses so much energy and resources on advertising and branding, how is that helping you, the client, win your case?

The answer is simple: advertising does not help you win your case.

My Solution

That’s why I have a strict Zero-Advertising policy, (the only exceptions being this website, business cards, and charitable donations).

I spend my time and energy getting the best possible outcome for every single client, not doing hair and wardrobe to plaster my face on billboards. Seeing your face 50 feet tall all over the city isn’t the practice of law. It’s vanity and conceit.

I also put my money where my mouth is: To ensure that all of my clients receive the highest quality services, I cap my case load at 40 active cases at one time.

When a client signs with me, they are given my personal cell phone number, not the number to a paralegal or secretary. This ensures that you and I can stay in close communication throughout your case.

My top priority is my duty to you, the client, to give your case as much time and energy as I possibly can.

If an attorney is juggling hundreds of cases at one time, how can he or she honestly tell you that all of those cases are being worked as hard as possible? 

I can’t speak for other attorneys, so next time you are in the market for a lawyer, I encourage you to….

• Ask the lawyer how much money they spent on advertising last year….

  (hint: You will not receive a direct answer).

• Ask the lawyer how many cases they are currently handling right now, today ….

  (hint: You will not receive a direct answer).

• Ask them to give you their cell phone number….

  (hint: You will not receive a direct answer).